If you’re a website owner and are looking for ways to get more clicks from search engines to your site, the humble META Description can help you get there. A META Description is the snippet of text underneath a link in a search engine. While the link is what people click on, it’s the META […]
Blog posts that contain my thoughts on SEO, such as best practices, techniques, and how-to guides.
What is a Page Title in SEO?
When I’m helping others optimize their websites one of the first things I look at are Page Titles. Optimizing your Page Titles is a simple and effective way to improve your website’s performance in search engines. Let’s take a look at what Page Titles are, and why they’re useful for your website visitors and SEO. […]
What is E-E-A-T and Why is it Important for SEO?
Unless you’ve been involved in Search Engine Optimization you’re unlikely to have heard much about E-A-T and it’s importance to your performance in Search Engines.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. But before we delve into what those are and how they relate to your website, let’s take a look at how E-A-T came about, and how Google assesses content on a website.
Optimizing Page Titles and META Descriptions for Your Website
Improving Page Titles on your website is one of the easiest and most effective things you can do to improve your on-site SEO. When looking at the websites of small businesses there are many that ignore the benefits an optimized Page Title can bring. But before we look at how to improve your Page Title, let’s take a look at the why…
Get Creative with Your Content Strategy through Backlink Analysis
A post on the Moz blog a few weeks ago, Link Building Survey 2013 – The Results, divulged some interesting information on the topic of link building. I say ‘interesting’ because the survey results reveal some startling insights regarding our industry, or the subset of link builders within it (that took the survey). The survey […]